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Dominate Your Market

InfoTraits use of strategic planning and proprietary tools helps our clients dominate their online marketplaces.

If you are interested in generating more sales, capturing more leads, or simply increasing your company's online branding then learn how to dominate your market ....

How To Dominate Your Market

test Understand your customers’ searching behavior.

Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).

test Decide how you will track conversions.

Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.

test Decide on auto-responders and set them up.

Auto-responders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.

test Do the keyword research

  • Brainstorm the core ones with a diverse group
  • “Spy” on your competitions' using tools
  • Use other tools to expand the core list

test Group keywords by conversation type (what is the potential customer looking for?)

If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to someone already in your area looking to sell their house

test Build landing pages on your site for each conversation type

You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.

test Set up your own blog

test Set up your adwords campaign using the keywords, groupings and landing pages

test Monitor and test…EVERY DAY

  • Split test ads every day
  • Adjust bids every day
  • Get rid of non-performing keywords every day

test As soon as a great “money term” is found, start the search engine optimization process for that term

  • Market 2-3 articles per week (or even more)
  • Make blog postings on your blog and others’

test Move great “money terms”

to Yahoo and MSN pay per click advertising engines

test Rinse and repeat this process every 90 days!

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market.

Doing this effectively really is like bringing a gun to a knife fight. And…it’s your competitor’s that will have the knife!

What we offer

  • Keyword Research
  • On-page Optimization
  • Link Building
  • Competitive Analysis
  • Article Marketing
  • Monthly Status Reports
  • NO Long-Term Contracts

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